IWC Museum

In July 2007, the IWC Museum opened on the first floor of the historical headquarters in Schaffhausen, Switzerland. The concept for the museum, which was set up by the Institute for Cultural Exchange, comprises the display of more than 230 carefully selected exhibits.

Display cases, which appear to float in mid-air, impart the history, philosophy and further information about the products of the IWC, from the very beginning until today. The exhibition of the east wing focuses on the IWC watch families, while the west wing concentrates on the historical development of IWC products. The “mechanical display case”, an audio-visual highlight in the centre of the west wing, introduces the company’s fascinating history in eight different languages.

The central idea of the museum’s concept is to create a multimedia-based access, which allows the visitor to immerse by means of multi-level interactive screens, either very quickly or more intensively into the multi-faceted world of IWC watches.

Installation view Museum IWC Schaffenhausen

Main Building Museum IWC Schaffenhausen

© IWC Schaffenhausen

Reshaped Reality

50 Years of Hyperrealistic Sculpture

The Institute for Cultural Exchange proudly presents the exhibition Hyperréalisme. Ceci n’est pas un corps at Musée Maillol in Paris, France. A comprehensive selection of sculptures by international representatives of the Hyperrealistic movement gives a profound insight into the development of this movement since the 1970s. The exhibition will be on display from September 8, 2022 to March 5, 2023. Previous presentations of the exhibition, for example in Spain, the Netherlands, and Denmark, broke all visitor records.

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La Bohème

Toulouse-Lautrec and the Masters of Montmartre

Toulouse-Lautrec og stjernerne fra Montmartre the successful exhibition of the Institute for Cultural Exchange is moving to its next venue: From September 3, 2022 to January 15, 2023, Toulouse-Lautrec’s extensive lithographic poster work from the collection of Muséé d’Ixelles is on view at the Kunstmuseum Brandts in Odense, Denmark. Toulouse-Lautrec, like no one else, was able to capture the atmosphere of the Parisian nightlife through reduced, but expressive forms as well as intense coloring.  Accompanied by works of Lautrec’s predecessors and contemporaries, like Alfons Mucha, Théophile-Alexandre Steinlen or Félix Vallotton, the exhibition gives a profound insight into the fascinating world of the art poster around 1900.

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Patricia Piccinini

Embracing the Future

Patricia Piccinini: We Are Connected will be presented at the ArtScience Museum in Singapore from August 5, 2022 to January 29, 2023. This survey exhibition of the Australian artist lets the visitor peek into the future and question one’s own existence. Based on selected exhibits (sculptures, installations, collages, and video) this solo show presents the complete œuvre of the artist, who discusses relevant social topics and discourses. With her hybrid, lifelike creatures, Piccinini opens up new, possible perspectives on the future of mankind and how to handle them.

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Expressionism

in Art and Film

We are glad to announce that our newest exhibition project Expressionism in Art and Film will be presented at the Kunsthalle Emden from February 12, 2022, to June 12, 2022. The exhibition aims to shed new light on Expressionism across conventional boundaries of genre and to show the common influences between the arts of painting, graphics, and film. The presentation will consist of a selection of approx. 120 exhibits including paintings, graphical works, film stills, and film excerpts.

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