IWC Museum

In July 2007, the IWC Museum opened on the first floor of the historical headquarters in Schaffhausen, Switzerland. The concept for the museum, which was set up by the Institute for Cultural Exchange, comprises the display of more than 230 carefully selected exhibits.

Display cases, which appear to float in mid-air, impart the history, philosophy and further information about the products of the IWC, from the very beginning until today. The exhibition of the east wing focuses on the IWC watch families, while the west wing concentrates on the historical development of IWC products. The “mechanical display case”, an audio-visual highlight in the centre of the west wing, introduces the company’s fascinating history in eight different languages.

The central idea of the museum’s concept is to create a multimedia-based access, which allows the visitor to immerse by means of multi-level interactive screens, either very quickly or more intensively into the multi-faceted world of IWC watches.

Installation view Museum IWC Schaffenhausen

Main Building Museum IWC Schaffenhausen

© IWC Schaffenhausen

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Expressionism

in Art and Film

We are glad to announce that our exhibition project Expressionism in Art and Film will be presented at the Kunstforum Hermann Stenner in Bielefeld, Germany from October 15, 2023, to February 25, 2024. The exhibition aims to shed new light on Expressionism across conventional boundaries of genre and to show the common influences between the arts of painting, graphics, and film. The presentation will consist of a selection of approx. 120 exhibits including paintings, graphical works, film stills, and film excerpts.

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Japanese Photography of the 1960s

Japan in times of rapid social change

The Museum Bad Arolsen presents the fascinating photo exhibition Between Meditation and Urban Bustle – Japanese Photography of the 1960s from September 9, 2023, to November 19, 2023. This unique exhibition by the Institute for Cultural Exchange showcases the works of twelve significant representatives of Japanese photography during this era. Immerse yourself in the Residenzschloss Arolsen and explore the visual narratives that are shaped by a time when Japan experienced rapid economic growth while undergoing societal transformations. From photojournalism and spontaneous situational portraits to symbolic staging, graphic abstraction, and poetic visual stories.

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La Bohème

Toulouse-Lautrec and the Masters of Montmartre

La Bohème. Toulouse-Lautrec and the Master of poster art the successful exhibition of the Institute for Cultural Exchange is moving to its next venue: From June 26, 2023, to October 15, 2023, Toulouse-Lautrec’s extensive lithographic poster work from the collection of Muséé d’Ixelles is on view at the Musée des Beaux-Arts in Quimper, France. Toulouse-Lautrec, like no one else, was able to capture the atmosphere of the Parisian nightlife through reduced, but expressive forms as well as intense coloring.  Accompanied by works of Lautrec’s predecessors and contemporaries, like Alfons Mucha, Théophile-Alexandre Steinlen or Félix Vallotton, the exhibition gives a profound insight into the fascinating world of the art poster around 1900.

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Reshaped Reality

50 Years of Hyperrealistic Sculpture

The Institute for Cultural Exchange proudly presents the exhibition Sembra Vivo! Sculture iper-realiste dei più grandi artisti contemporanei at Palazzo Bonaparte in Rome, Italy. A comprehensive selection of sculptures by international representatives of the Hyperrealistic movement gives a profound insight into the development of this movement since the 1970s. The exhibition will be on display from May 26, 2023 to October 8, 2023. Previous presentations of the exhibition, for example in Spain, the Netherlands, and Denmark, broke all visitor records.

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