IWC Museum

In July 2007, the IWC Museum opened on the first floor of the historical headquarters in Schaffhausen, Switzerland. The concept for the museum, which was set up by the Institute for Cultural Exchange, comprises the display of more than 230 carefully selected exhibits.

Display cases, which appear to float in mid-air, impart the history, philosophy and further information about the products of the IWC, from the very beginning until today. The exhibition of the east wing focuses on the IWC watch families, while the west wing concentrates on the historical development of IWC products. The “mechanical display case”, an audio-visual highlight in the centre of the west wing, introduces the company’s fascinating history in eight different languages.

The central idea of the museum’s concept is to create a multimedia-based access, which allows the visitor to immerse by means of multi-level interactive screens, either very quickly or more intensively into the multi-faceted world of IWC watches.

Installation view Museum IWC Schaffenhausen

Main Building Museum IWC Schaffenhausen

© IWC Schaffenhausen

Patricia Piccinini

Embracing the future

We are pleased to announce our newest exhibition Patricia Piccinini. Embracing the future. This survey exhibition of the Australian artist, which is currently presented at ARKEN Museum for Moderne Kunst, Denmark, lets the viewer peek into the future and question one’s own existence. With her hybrid creatures, Piccinini picks up relevant social topics and discourses and opens up new, possible perspectives on the future of mankind.

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Reshaped Reality

50 Years of Hyperrealistic Sculpture

The Institute for Cultural Exchange and Media Sphere Communications Ltd. proudly present the exhibition Reshaped Reality. 50 Years of Hyperrealistic Sculpture at the National Chiang Kai-shek Memorial Hall in Taipei. A comprehensive selection of sculptures by international representatives of the Hyperrealistic movement gives a profound insight into the development of this movement since the 1970’s. The exhibition will be on display from 29 June to 22 September 2019. Previous presentations of the exhibition, for example in Spain, the Netherlands and Denmark, broke all visitor records.

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Back to Paradise

Masterpieces of Expressionism

We are pleased to announce the current venue of our successful exhibition L’Expressionnisme Allemand in Palais Lumière Evian from 29 June to 29 September 2019. The exhibition presents expressionist masterpieces from the Aargauer Kunsthaus, the Osthaus Museum Hagen as well as the Max Pechstein Museum in Zwickau, which are shown together for the first time. Whether August Macke, Ernst Ludwig Kirchner, Erich Heckel, Emil Nolde or Max Pechstein –  the search for new models of life as well as a longing for a forgotten paradise were the main driving force of the artists. More than 130 outstanding paintings and graphics from renowned pioneers of German Expressionism illustrate the development of powerful coloring and pictorial language of the young avant-garde as a counter model to the predominant understanding of art around 1900.

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La Bohème

Toulouse-Lautrec and the Masters of Montmartre

The Institute for Cultural Exchange, in collaboration with the Museum Georg Schäfer, Schweinfurt and the Musée d’Ixelles will present the extensive lithographic work of Toulouse-Lautrec from 30 June to 29 September 2019. From the streets of Montmartre to the museum in Schweinfurt: Toulouse-Lautrec, like no one else, was able to capture the attitude towards the Parisian nightlife  through reduced, but expressive forms as well as intense coloring. The relatively new medium of the poster turned gradually into a recognized art form, which radically changed the urban landscape during the Belle Époque. Accompanied by works of Lautrec’s processors and contemporaries, like Alfons Mucha, Théophile-Alexandre Steinlen or Félix Vallotton, the exhibition Henri de Toulouse-Lautrec. Life on Parisian Stages (1891-1899) gives a wide-ranging insight into the fascinating world of poster art around 1900.

Exhibition opening: 29 September 2019, 15:00 at Museum Georg Schäfer, Schweinfurt

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