IWC Museum

In July 2007, the IWC Museum opened on the first floor of the historical headquarters in Schaffhausen, Switzerland. The concept for the museum, which was set up by the Institute for Cultural Exchange, comprises the display of more than 230 carefully selected exhibits.

Display cases, which appear to float in mid-air, impart the history, philosophy and further information about the products of the IWC, from the very beginning until today. The exhibition of the east wing focuses on the IWC watch families, while the west wing concentrates on the historical development of IWC products. The “mechanical display case”, an audio-visual highlight in the centre of the west wing, introduces the company’s fascinating history in eight different languages.

The central idea of the museum’s concept is to create a multimedia-based access, which allows the visitor to immerse by means of multi-level interactive screens, either very quickly or more intensively into the multi-faceted world of IWC watches.

Installation view Museum IWC Schaffenhausen

Main Building Museum IWC Schaffenhausen

© IWC Schaffenhausen

Expressionism

in Art and Film

We are glad to announce our newest exhibition project Expressionism in Art and Film. The exhibition aims to shed new light on Expressionism across conventional boundaries of genre and to show the common influences between the arts of painting, graphics, and film. The presentation will consist of a selection of approx. 120 exhibits including paintings, graphical works, film stills, and film excerpts.

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Patricia Piccinini

Embracing the Future

Patricia Piccinini. That’s us! will be presented at the Center of Contemporary Art in Toruń (Poland) from October 29, 2021 to April 10, 2022. This survey exhibition of the Australian artist lets the visitor peek into the future and question one’s own existence. Based on 54 exhibits (sculptures, installations, collages, and video) this solo show presents the complete œuvre of the artist, who discusses relevant social topics and discourses. With her hybrid, lifelike creatures, Piccinini opens up new, possible perspectives on the future of mankind and how to handle them.

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Reshaped Reality

50 Years of Hyperrealistic Sculpture

The Institute for Cultural Exchange proudly present the exhibition Hyperrealism Sculpture. Ceci n’est pas un corps at the Tour & Taxis in Brussels, Belgium. A comprehensive selection of sculptures by international representatives of the Hyperrealistic movement gives a profound insight into the development of this movement since the 1970’s. The exhibition will be on display from June 25, 2021 to January 2, 2022. Previous presentations of the exhibition, for example in Spain, the Netherlands and Denmark, broke all visitor records.

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Supernatural

Sculptural Visions of the Body

The exhibition project Supernatural – In the Same World is designed in collaboration with the Kunsthalle Tübingen and will be presented from May 29, 2021 until October 17, 2021 at the Oulu Museum of Art in Finland. The group show brings together international artists like Isa Genzken, Sam Jinks or Anna Uddenberg who reflect on future body images in the face of genetic engineering and digital transformation. Approximately 30 exhibits push the boundaries of sculpture in the age of the Anthropocene and enable new design possibilities by allowing them to step into the realm of imagination – as supernatural hybrid beings.

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