IWC Museum

In July 2007, the IWC Museum opened on the first floor of the historical headquarters in Schaffhausen, Switzerland. The concept for the museum, which was set up by the Institute for Cultural Exchange, comprises the display of more than 230 carefully selected exhibits.

Display cases, which appear to float in mid-air, impart the history, philosophy and further information about the products of the IWC, from the very beginning until today. The exhibition of the east wing focuses on the IWC watch families, while the west wing concentrates on the historical development of IWC products. The “mechanical display case”, an audio-visual highlight in the centre of the west wing, introduces the company’s fascinating history in eight different languages.

The central idea of the museum’s concept is to create a multimedia-based access, which allows the visitor to immerse by means of multi-level interactive screens, either very quickly or more intensively into the multi-faceted world of IWC watches.

Installation view Museum IWC Schaffenhausen

Main Building Museum IWC Schaffenhausen

© IWC Schaffenhausen

Back to Paradise

Masterpieces of Expressionism

After a great presentation at the Georg Schäfer Museum, Schweinfurt, Back to Paradise reopened in September 2018 at Kunstsammlung Zwickau. It will be on display until January 2019. The extensive selection from the collection of the Osthaus Museum Hagen and the Aargauer Kunsthaus shows outstanding key works of expressionism in Germany between 1905 and 1927.

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50 Years of Hyperrealistic Sculpture

50 Years of Hyperrealistic Sculpture

The Institute for Cultural Exchange together with the the Heydar Aliyev Center is presenting the exhibition Hyperrealistic Sculpture. Almost Alive. A comprehensive selection of sculptures by international representatives of the Hyperrealistic movement gives a profound insight into the development of this movement since the 1970’s. The exhibition will be on display from 29 November 2018 to 10 March 2019.

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Leonardo da Vinci

Inventor and Scientist

For many years now our exhibition Leonardo da Vinci – Scientist and Inventor toured through various renowned museums all around the globe. The unabated interest still amazes us! The latest venue Museum Schloss Homburg closed its presentation with a celebration of Leonardo da Vinci. In 2019 Leonardo da Vinci will be dead for exactly 500 years. We are curious about the upcoming events in 2019 to celebrate his genius.

 

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La Bohème

Toulouse-Lautrec and the Masters of Montmartre

WELCOME TO MONTMARTRE! To mark the beginning of 2019, the Institute for Cultural Exchange, in collaboration with the Galerie Stihl and the Musée d’Ixelles will present the extensive lithographic work of Toulouse-Lautrec from 26 January to 22 April 2019. From the streets of Montmartre to the exhibition galleries of the City of Waiblingen: Toulouse-Lautrec, like no one else, was able to capture the attitude towards the Parisian nightlife  through reduced, but expressive forms as well as intense coloring. The relatively new medium of the poster turned gradually into a recognized art form, which radically changed the urban landscape during the Belle Époque. Accompanied by works of Lautrec’s processors and contemporaries, like Alfons Mucha, Théophile-Alexandre Steinlen or Félix Vallotton, the exhibition La Bohème. Toulouse-Lautrec and the Masters of Montmartre gives a wide-ranging insight into the fascinating world of poster art around 1900.

Exhibition opening: 25 January, 19:00 at Galerie Stihl Waiblingen

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